Employees at both stores are being closely monitored. Virtual try-ons, however, may not be enough to pacify shoppers in the long haul, said First Insight's Petro. Sephora’s parent company, French luxury conglomerate LVMH, reported sales for its perfumes and cosmetics business group fell 18% in the first quarter. “The way the coronavirus spreads is similar to other germs, but the virus has made people more aware of that and more cautious about what they touch and handle,” Hogan said. About Sephora. Now, as the country moves into post-quarantine life, the beauty world can expect another sizable shift. With many wearing masks, there’s no need to make up the bottom half of your face, said Neil Saunders, managing director of GlobalData Retail. Denton-based Sally Beauty Holdings Inc., which claims 5% of the pie, is a different kind of company focused mostly on hair care products and appliances and beauty and nail supplies as both a retailer and distributor. All times are ET. She is currently in the investigative journalism master's program at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in Phoenix. It's called GLAMLab — Ulta's virtual makeup try-on app that offers access to more than 4,000 items. Shoppers can expect the stores to push them toward these alternatives in this environment of heightened sanitizing awareness, according to analysts. Disclaimer. You're allowed up to three take-home samples per department, so go in on that hella expensive stuff. Inside, both stores look similar. smiling like “It’s A Small World” at Disney. And, practically speaking, it’s the best way to find your right colors. Re: If I wanted to get a full face makeup at sephora by an employee at their beauty bar, how do I... Hello, I’m also trying to make a reservation for 45 makeover, but seems like I can only book the happening events which scheduled at that store. The 90-minute session is available to customers who spend $125 or more. But safety is paramount right now," said Prama Bhatt, Ulta Beauty's chief digital officer. Ulta’s convenient and safe ordering options could help it gain more market share over Sephora, said Yun Cho, a manager in the consumer practice of Kearney, a global strategy and management consulting firm. What happens if you lose your COVID-19 vaccination card? They carry so many different brands, from what's the current trend to classic staples of American beauty products. Greg Abbott decries MLB’s dabbling in politics, spurns Texas Rangers’ invite to throw out first pitch, Dallas County reports 14 coronavirus deaths, 211 new cases; Tarrant County adds 14 deaths. For those who don't know, Sephora offers complimentary makeovers with a $50 purchase (although it's free for VIB and Rouge Beauty Insiders). Ulta, the market leader, started reopening stores May 11 and now has 114 Texas locations open, all of which are also offering hair services again, according to its website. They must wear face coverings (something encouraged but not required for shoppers) and have their temperatures checked before their shifts (also at mid-shift for Sephora). Both began employing virtual tester tools before the pandemic took hold. That's bad news for cosmetics sellers who've. When it comes to beauty products, consumers love to test cosmetics, creams and fragrances on themselves before they buy them. Sephora. If a client does touch a display item, our employees have been instructed to remove it and disinfect the area,” Sephora said in a statement. I stopped by one of their stores just before President Trumped … Hairdressers will wear gloves, and stations will be six feet from each other. On April 15, Penney didn’t make a $12 million interest payment on those bonds. 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